Breakthrough in extending the life of metal on building exteriors? Looking for experts in corrosion to help me assess a new product

Chevron published results of a field trial recently. You can find it here:https://www.pcimag.com/articles/107642-incorporation-of-self-healing-technology-into-protective-coatings.

I’m trying to assess how hard it will be to get this product adopted in the building industry which is notoriously conservative and clubby. Do you have a point of view on how to find early adopter customers for a product like this?