Standardizing our language is important. If we do not have clear definitions of industry specific terms we use, then we need to at least use terms that people can understand in context. As it is, the terminology used is often confusing and can be a barrier preventing people who would otherwise be aligned from taking action. When in doubt, explain what you mean. Embodied carbon - meaning the amount of carbon released (or a GHG/C02e calculation) in creating the material and measured from cradle to gate/site/grave.