What are the biggest levers we are and aren't pulling?

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Sure, but orchestrating a mass shift in values (i.e. convincing people they don’t need one-day delivery, fast fashion, or the newest tech gadgets - or pricing them out of it) is a gargantuan task, especially when you’re fighting against massive marketing/advertising budgets and really effective pipelines like social media. I agree with the values you’re espousing, I’m just not sure about how much it’ll catch on for everyone. But we’ve wandered away from embodied carbon so maybe this is a conversation for another place/time lol.

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